Cancer champions to the local community center… and beyond!
In a blog for World Cancer Day, Pamela Smith discusses a community-based campaign to increase cancer awareness, which is being tested in the TIC-TOC study registered at the ISRCTN registry.

The TIC-TOC study (Targeted Intensive Community-based campaign To Optimize Cancer awareness) has been funded by Cancer Research Wales with the aim of helping people living in deprived communities to recognize vague cancer symptoms (e.g. persistent tiredness, losing weight without trying to) and seek advice from their primary care doctor.